Three Core Values
First Principles.
We start from first principles and work backward. We approach problems down to their core truths in neuroscience, design, and human experience, then build only what truly matters. Simplicity is not reduction. It is mastery.
Science with Impact.
Our work exists to put lab-grade research in the hands of everyday people. Every signal we decode connects directly to a real human outcome, and that responsibility sets our bar. We don’t pursue research for novelty. We pursue impact.
End-to-end Ownership.
We take full responsibility for what we ship. From hardware feel to interface response, there are no handoffs and no excuses. We believe excellence comes from clear ownership, tight feedback loops, and uncompromising standards.